Antojitos Vending is a culturally rooted vending machine brand delivering crowd-favorite snacks with Latino flavor and community pride. Designed for everyday spaces, it offers a personalized, joyful snacking experience that feels local and familiar.
As a new and upcoming business, Antojitos Vending needed a professional logo and cohesive brand identity to effectively pitch their vending machines to other businesses. The goal was to establish a strong, recognizable brand presence that would elevate their credibility and help them stand out in a competitive market.
Logo balances playfulness with strategy to stand out and feel culturally rooted
A + V were designed to form a 3D-inspired vending machine shape
Papel picado elements nod to Latino/Hispanic culture and add festive detail
Bold sans serif font grabs attention and sparks curiosity
The color palette was designed to feel bold, warm, and inviting, with a clear nod to Latino cultural vibrancy and the food industry’s appetite-friendly tones. The deep burgundy was a specific client request, and the rest of the palette was built to complement it—using a rich red for energy, a vibrant orange-yellow for warmth, and a soft cream for balance and contrast. Together, these colors evoke flavor, personality, and approachability—perfect for a snack-focused brand like Antojitos Vending.
Note: This concept was not the final direction chosen by the client, but it reflects the strongest strategic approach developed during the project